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  • Writer's pictureJerry White

The 6 essential videos for businesses and organizations

It takes about 1.8 million words to get the same impact as a one-minute marketing business video. Over 100 million people watch online videos every day and the videos help many of them decide what to buy. About 75% of businesspeople interviewed by Forbes, said they watch video presentations on business websites every week. Almost 70% of them checked out the company’s website afterward, and half of them made a purchase. Sixty percent say they prefer watching business videos rather than reading text. Do you think video marketing can help your business grow? The answer is always yes!


Here are 6 basic types of video marketing examples. Your target audience should help you decide the type of commercials you use. However, using video presentations can make all types of commercials more effective.

White Lens Productions will help your business or organization determine the best type of video for your business.



A TV Commercial or Spot

The most classic kind of video you can produce is the 15- or 30-second commercial commonly referred to as a “spot.” The content of a spot can widely vary depending on your brand and the story you want to tell, but the purpose of producing one is simply that it can be distributed virtually everywhere.

The keys to being successful with this type of video is to make it immediately engaging and to concisely tell your story within the relatively short runtime.

White Lens Productions produced this commercial video for the Leander Police Department


Explainer Video

If your business offers a service or good that isn’t immediately understood, an explainer video on y

our homepage or a landing page may be just what you need. These videos typically feature animation with a voiceover that explains what your business offers for the audience.

Explainer videos don’t have to be animated. Time lapses of illustrations, a live-action recording, or any other visual way of telling your story are equally appropriate.

White Lens Productions produced this explainer video for a National Texas aviation company


Company Culture Videos

Company culture videos have two unique purposes. First, they highlight the ethos of your

company to potential customers. The intention here isn’t to sell a product or service, but to market your brand as a whole.

Second, culture videos are great for attracting new talent. Sometimes you need to market your brand not to new customers, but to potential new employees, which can be essential for growing your business.

One of the best ways to do this is to capture your most passionate employees on camera.

White Lens Productions produced this company Culture video for a prominent Cedar Park, TX business.


Customer Testimonials

When customers talk about the benefits of a product people tend to believe them. The key is using people who look like your target audience and sound natural and conversational and not like they’re reading a script.

White Lens Productions shot and edited this customer testimonial video for a Round Rock, TX roofing company


Company Mini Documentary

A longer-form video that gives time to really go into more depth into a company, a product,

or a problem the company or organization solves. These can be very engaging and allow the viewer to understand more about the company and the people that make up the company.

These types of videos are generally longer in length, lasting 3 to 15 mins.

White Lens Productions wrote, produced, and edited this mini-documentary for a national company HQ'd in Austin, TX


Proof of Performance Videos

Proof of Performance videos highlight the success of a product and quote eye-popping

statistics. They work best when they talk about how they solved a common problem.

Using videos for business introductions dramatically improves your chance of success. People would much rather watch a short, entertaining, and informative business video, then read case studies and white papers, or watch a company rep do a live demo. Seeing people’s faces, hearing their voices, and watching their movement and body language grabs consumers’ attention and makes the information being presented more meaningful researchers say. Video marketing and business videos check all those boxes and more.

White Lens Productions wrote, produced, and edited this proof of performance video for a national company HQ'd in Austin, TX


White Lens Productions has been trusted by local Austin, Central Texas, and national companies for video content creation and video production for 20 years.

Serving Austin, Cedar Park, Leander, Round Rock, Georgetown, TX

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