Website Brand Video
Elevate your business with a Website Brand Video - the ultimate ROI in video marketing. Let us help you maximize your impact and growth potential.
What should be included in a Brand Video?
A simple website brand video is the simplest way for customers to engage with you quickly and answer these simple questions.
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Who you are
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What you do
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How you can help them solve a problem
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Next steps
Brand Videos on Your Website will do More Than You Might Think To Grow Your Brand
Attract Your Ideal Client
Promotes your business or organization in a way that speaks directly to your ideal audience and in a way they actually will respond towards.
Build a Solid Connection
Your audience will truly know the "why" and "how" you do business. This immediately builds trust. It's like having a one on one meeting with your audience.
Differentiate
Yourself
When people understand how you work, it is easier for them to see themselves actually working with you.
A good brand video is like having a one-on-one conversation with your perfect audience. Your video will not only "tell" about you but will also "show" what it is like to work with you.
This increases audience engagement and is scalable for any size organization.
Let Homepage Videos on Websites Drive Results
In today's digital era, it's crucial for companies to maximize their online presence. One effective way to achieve this is by utilizing a homepage video on your website. A well-crafted video can capture the attention of visitors and turn them into customers, propelling your business forward. At White Lens Productions, we're dedicated to helping brands like yours make a significant impact online through our Website Branding Video Bundle. Why should you consider using a homepage video on your website? Research shows that websites with videos are more engaging and can hold a visitor's attention longer compared to those without. A homepage video serves as an excellent introduction to your company, allowing you to convey your brand message succinctly and effectively. It's a dynamic way to highlight what makes your business unique and build an immediate connection with potential customers. When it comes to online branding, first impressions matter. A homepage video creates a memorable experience for visitors by combining visual and auditory stimuli, making your brand stand out in a crowded marketplace. This engaging content can help increase the time spent on your website, reducing bounce rates and improving overall user experience. Furthermore, a professionally produced video on your homepage can boost your site's SEO rankings, as search engines favor websites with rich media content. White Lens Productions understands the intricacies of creating compelling videos that align with your brand's goals. Our team specializes in producing high-quality homepage videos that truly reflect your company's vision and values. With our Website Branding Video Bundle, you get a comprehensive solution that includes everything from scriptwriting and filming to editing and post-production. This ensures that your homepage video not only looks great but also delivers your message effectively. It's not just about having any video on your website; it's about having the right one. Your homepage video should be tailored to meet your specific business needs and resonate with your target audience. It's essential to combine creativity with strategy to produce a video that communicates your unique selling propositions clearly and persuasively. At White Lens Productions, we take a personalized approach to understand your brand and create a homepage video that drives results. Companies across various industries have experienced significant benefits from incorporating homepage videos into their websites. Whether you're a startup looking to make a mark or an established business aiming to enhance your online presence, a homepage video can be a game-changer. Not only does it showcase your products or services, but it also provides an opportunity to tell your brand story in a captivating way. Effective branding is paramount in the digital world, and videos are one of the most potent tools to achieve it. A homepage video is more than just a piece of content; it's a powerful marketing asset that can transform how your business is perceived online. By delivering key information in an engaging format, your homepage video can influence buying decisions and foster trust and loyalty among your audience. Investing in a homepage video is not just about keeping up with trends; it's about staying ahead of the competition. In an age where attention spans are short and competition is fierce, a compelling video can set you apart from others in your industry. It communicates professionalism and a commitment to quality, which can positively impact your brand's reputation and credibility. White Lens Productions is committed to helping businesses like yours thrive in the digital landscape. Our Website Branding Video Bundle offers a tailored solution that ensures your homepage video is not only visually stunning but also aligned with your broader marketing strategy. Let us help you create a video that drives results and maximizes your brand's online impact.
Turn-Key Website Brand Video Bundle
Our Brand Video bundle includes:
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Deep dive strategy session to learn about your business or organization, as well as to understand your ideal customer
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On-camera interview focused on key points of your message and your customer connection points
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Professional footage gathered geared towards your unique business and your processes in a way that connects to your audience
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Video edited together in a conversational style delivered to you in days, not weeks
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a "next steps" kit that includes a thumbnail of the video, subtitles of audio, versions ideal for Facebook and websites, as well as a description to help SEO
Starting at $1,835
Examples of Website Brand Videos
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What makes a corporate video cinematic?Creating a cinematic corporate video involves several key elements that elevate it from a standard informational video to a visually compelling and engaging piece. Here are some factors that contribute to making a corporate video cinematic: 1. High-Quality Cinematography: Camera Work: Using high-quality cameras and lenses to achieve sharp, well-composed shots. Lighting: Proper lighting to enhance mood, depth, and focus, using techniques like three-point lighting or natural light effectively. Framing and Composition: Employing the rule of thirds, leading lines, and other compositional techniques to create visually appealing shots. 2. Storytelling: Narrative Structure: Crafting a compelling story with a clear beginning, middle, and end. This could involve a problem-solution format or a hero’s journey. Script and Voiceover: Well-written scripts and professional voiceovers to guide the story and connect with the audience emotionally. 3. Music and Sound Design: Soundtrack: Choosing a powerful, emotionally resonant soundtrack to enhance the video’s impact. Sound Effects: Adding relevant sound effects to reinforce the visual elements and create a richer experience. 4. Color Grading: Applying a cinematic color grade to unify the look of the video and evoke specific emotions. This could include warm tones for a friendly feel or cool tones for a more professional, corporate look. 5. Editing and Pacing: Smooth Transitions: Using seamless transitions and cuts to maintain the flow and keep the audience engaged. Pacing: Adjusting the pacing to match the story, with quicker cuts for action or slower, more deliberate cuts for emotional impact. 6. Visual Effects (VFX) and Graphics: Incorporating tasteful VFX and motion graphics to highlight key points or add a layer of visual interest without overwhelming the narrative. 7. Locations and Set Design: Choosing visually interesting and relevant locations or creating appealing sets to enhance the storytelling. 8. Talent and Performance: Professional acting or natural, authentic performances from employees, executives, or actors to convey messages convincingly. By combining these elements, a corporate video can transcend its typical informational purpose and become a cinematic experience that engages viewers and effectively communicates the company's message.
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How much does a Cinematic Corporate Video Cost?The cost of producing a cinematic corporate video can vary widely based on several factors, including the video's length, complexity, quality, and the production company you choose. Here are the main factors that influence the cost: 1. Pre-Production: Concept Development: Crafting the idea and script. Costs can range from $500 to $5,000. Storyboarding: Planning each shot visually, which may cost between $500 and $2,000. Location Scouting: Finding the right locations can add $500 to $3,000, depending on travel and location fees. Talent: Hiring actors, voice-over artists, and extras can range from $500 to $5,000+. 2. Production: Crew: A professional crew including a director, cinematographer, sound engineer, and assistants. Daily rates can range from $1,000 to $5,000+ per day. Equipment: High-quality cameras, lighting, and sound equipment can add $1,000 to $10,000+ depending on the gear needed. Set Design and Props: Creating the right environment may cost $500 to $5,000+. Filming Duration: The number of days needed for shooting can significantly impact the cost. Each day of shooting can cost from $2,000 to $10,000+. 3. Post-Production: Editing: Professional editing, including cuts, transitions, and pacing, typically costs $1,000 to $5,000+. Color Grading: Cinematic color correction can range from $500 to $2,000+. Sound Design and Music: Custom soundtracks and sound effects may cost $500 to $3,000+. Licensing music can add to this cost. Visual Effects (VFX): Adding special effects can range from $500 to $5,000+ depending on complexity. Motion Graphics: Custom animations and graphics may cost $500 to $5,000+. 4. Additional Costs: Travel and Accommodation: If the shoot requires travel, these expenses can add up quickly. Permits and Insurance: Required for certain locations and protection against accidents can cost $500 to $2,000+. Cost Estimates Based on Video Types Basic Corporate Video: $3,000 to $10,000 Mid-Range Cinematic Video: $10,000 to $30,000 High-End Cinematic Production: $30,000 to $100,000+ These estimates are rough guidelines. The actual cost will depend on your specific needs and any additional requirements you might have. For the best results, it's advisable to discuss your project in detail with White Lens Productions so that we can better serve you. You can also use our free Video Cost Estimator.
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How Do I make a Corporate Video More Interesting?Making a corporate video more interesting involves several strategies to engage your audience, convey your message effectively, and leave a lasting impression. Here are some tips to enhance the appeal of your corporate video so that it stands out and you get a huge ROI on your video. 1. Tell a Story Narrative Structure: Craft a compelling story with a clear beginning, middle, and end. This could be a customer success story, a behind-the-scenes look at your company, or an employee spotlight. Emotional Connection: Use storytelling techniques to evoke emotions, making your audience care about your message. 2. High-Quality Production Values Cinematography: Use professional cameras, lighting, and sound equipment to ensure high-quality visuals and audio. Editing: Employ skilled editors to create a smooth, polished final product with well-paced cuts and transitions. 3. Engaging Visuals B-Roll Footage: Include additional footage that complements your main shots, such as product close-ups, office environments, or customer interactions. Graphics and Animations: Use motion graphics, infographics, and animations to highlight key points and make complex information easier to understand. 4. Dynamic Music and Sound Effects Soundtrack: Select a music track that fits the tone of your video and keeps the audience engaged. Sound Effects: Add relevant sound effects to enhance the viewing experience and emphasize important moments. 5. Creative Concepts and Themes Unique Approach: Think outside the box and come up with creative themes or concepts that set your video apart from typical corporate content. Humor and Entertainment: Where appropriate, incorporate humor or entertaining elements to keep viewers interested. 6. Concise and Focused Messaging Clear Objectives: Ensure your video has a clear purpose and message. Avoid cramming too much information into one video. Call to Action: End with a strong call to action that guides viewers on what to do next. 7. Interactive Elements Annotations and Links: Use interactive elements like clickable annotations or links to additional content. Questions and Prompts: Engage the audience by asking questions or prompting them to think about specific topics. 8. Incorporate Trends and Innovations Current Trends: Keep an eye on video trends and incorporate popular styles or formats, such as vlog-style videos or social media-friendly vertical videos. New Technologies: Experiment with new technologies like virtual reality (VR), augmented reality (AR), or 360-degree videos to create a unique experience. 9. Professional Voiceover Narration: A professional voiceover artist can add polish and professionalism, helping to convey your message clearly and engagingly. By implementing these strategies, you can create a corporate video that not only informs but also captivates and resonates with your audience, making a lasting impact. Contact White Lens Productions today to get started and build a roadmap for an amazing corporate video.
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Top 5 Cinematic video marketing ideas?Creating cinematic video marketing content can captivate your audience, evoke emotions, and enhance brand perception. Here are the top five cinematic video marketing ideas that we at White Lens Productions love. 1. Brand Storytelling Concept: Craft a compelling narrative that showcases the journey, mission, and values of your brand. This could be the story of how your company was founded, significant milestones, or personal anecdotes from the founders. Why It's Cinematic: Emotional Resonance: Engages viewers on an emotional level. Visual Appeal: Uses high-quality visuals to create an immersive experience. Character Development: Focuses on key figures within the company, making the story more relatable and impactful. 2. Customer Success Stories Concept: Highlight real-life customer experiences and how your product or service has positively impacted their lives or businesses. This can be presented through interviews, documentary-style footage, and dramatic reenactments. Why It's Cinematic: Authenticity: Genuine stories and testimonials build trust and credibility. Visual Storytelling: Combines personal interviews with dynamic B-roll footage. Emotional Impact: Shows the tangible benefits of your product, evoking empathy and connection. 3. Product Launch Trailers Concept: Create a high-energy, visually stunning trailer to introduce a new product or service. Think of it as a movie trailer that builds anticipation and excitement. Why It's Cinematic: High Production Values: Uses top-tier cinematography, editing, and sound design. Pacing and Music: Builds suspense and excitement through carefully crafted pacing and a powerful soundtrack. Visual Effects: Incorporates VFX and motion graphics to highlight key features and benefits. 4. Behind-the-Scenes Documentaries Concept: Offer a behind-the-scenes look at your company's operations, culture, and the people who make it all happen. This could cover everything from product development to day-to-day activities in the office. Why It's Cinematic: Realism and Authenticity: Provides an insider’s view, making the audience feel like part of the team. Character-Driven Stories: Focuses on the individuals within the company, creating personal connections. Cinematic Techniques: Uses professional cinematography to capture the essence of your workplace and processes. 5. Inspirational and Motivational Videos Concept: Develop videos that inspire and motivate your audience, aligning with your brand’s values and mission. This could be through stories of overcoming challenges, achieving greatness, or promoting positive change. Why It's Cinematic: Strong Narrative Arc: Features a clear and compelling storyline that resonates emotionally. Visual and Musical Harmony: Uses powerful visuals and an uplifting soundtrack to enhance the emotional impact. Message-Driven: Focuses on a central inspirational message that aligns with your brand ethos. By leveraging these cinematic video marketing ideas, you can create engaging and memorable content that not only promotes your brand but also resonates deeply with your audience.
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Why Should I Trust White Lens Productions With my Cinematic Video?Our mission is to provide a production experience that will exceed your expectations. We have been in the business of video production since 1994! At White Lens Productions, our goal is simple: to exceed your expectations with every video we produce. We understand the importance of impactful business videos that drive growth. Finding a production company that delivers professional results can be challenging. That's where we come in. With over 20 years of experience serving businesses across central Texas, we've honed our craft to help you connect and grow using our proven video marketing framework. Here's how we work: 1. We start with a free strategy session to understand your goals and vision for your video. 2. We then create a game plan using our framework, film, creatively edit, and deliver your video. 3. Finally, we help you achieve your goals with a targeted video campaign tailored to your audience. With White Lens Productions, you can trust that your video will not only meet but exceed your expectations. Say goodbye to wasted time, money, and resources. Let us help you create an amazing video that resonates with your audience and drives your company's growth. Contact us today to get started.
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How much does a Corporate Video Cost?The cost of producing a corporate video can vary widely based on several factors, including the video's length, complexity, quality, and the production company you choose. Here are the main factors that influence the cost: 1. Pre-Production: Concept Development: Crafting the idea and script. Costs can range from $500 to $5,000. Storyboarding: Planning each shot visually, which may cost between $500 and $2,000. Location Scouting: Finding the right locations can add $500 to $3,000, depending on travel and location fees. Talent: Hiring actors, voice-over artists, and extras can range from $500 to $5,000+. 2. Production: Crew: A professional crew including a director, cinematographer, sound engineer, and assistants. Daily rates can range from $1,000 to $5,000+ per day. Equipment: High-quality cameras, lighting, and sound equipment can add $1,000 to $10,000+ depending on the gear needed. Set Design and Props: Creating the right environment may cost $500 to $5,000+. Filming Duration: The number of days needed for shooting can significantly impact the cost. Each day of shooting can cost from $2,000 to $10,000+. 3. Post-Production: Editing: Professional editing, including cuts, transitions, and pacing, typically costs $1,000 to $5,000+. Color Grading: Cinematic color correction can range from $500 to $2,000+. Sound Design and Music: Custom soundtracks and sound effects may cost $500 to $3,000+. Licensing music can add to this cost. Visual Effects (VFX): Adding special effects can range from $500 to $5,000+ depending on complexity. Motion Graphics: Custom animations and graphics may cost $500 to $5,000+. 4. Additional Costs: Travel and Accommodation: If the shoot requires travel, these expenses can add up quickly. Permits and Insurance: Required for certain locations and protection against accidents can cost $500 to $2,000+. Cost Estimates Based on Video Types Basic Corporate Video: $3,000 to $10,000 Mid-Range Cinematic Video: $10,000 to $30,000 High-End Cinematic Production: $30,000 to $100,000+ These estimates are rough guidelines. The actual cost will depend on your specific needs and any additional requirements you might have. For the best results, it's advisable to discuss your project in detail with White Lens Productions so that we can better serve you. You can also use our free Video Cost Estimator.
Don't Just Take Our Word for it
Many of the greatest marketing brains and companies have figured out that the "WHY" from a customer's point of view creates a connection that is more powerful than just the "what" you do. Most businesses focus on the "what", and while that is important - we must always
START WITH THE WHY.